The End of Social Media and the Rise of Recommendation Media

Given the strength of recommendation media platforms like TikTok and YouTube, and the way traditional social media platforms are chasing them, it seems likely Professional Media platforms (such as Netflix) may try to follow suit (in fact, Netflix’s co-CEO, Reed Hastings, may have even foreshadowed this when he famously stated that his biggest competitors were TikTok and YouTube, both of which are open to any creator).

Michael Mignano - this post on medium

I found this post because Ben linked to it from Stratechery.